Healthcare Client — Driving clinic enrolments with hyper-local planning.

A national healthcare provider needed to drive clinic enrolments across 27 individual clinic locations spanning six distinct regions. No patch of Aotearoa is the same, and so there was no one-size-fits-all option.

OOH | Radio | CTV | Direct Mail | Digital

We focused on the individual suburbs and locations of each clinic. We built a plan around each individual clinic and what they would need to drive enrolments.

We created detailed plans across each channel — taking note of where and when our messages would be seen, heard, and felt.

We were also able to be uniquely agile with this campaign. As location-specific data came through, we were able to shift budget and placements to maximise opportunities, and address underperformance.

All changes could be assessed and actioned within 24 hours. This campaign was responsive and reactive to real-world results, rather than constrained by fixed campaign schedules.

By focusing on local clinics, and creating a fast, flexible media plan, our client saw massive results.

• 120%+ increase in month-on-month reach
• 120%+ increase in month-on-month frequency
• 76% reduction in effective CPM
• 25% increase in year-on-year acquisition

The campaign ultimately exceeded its year-on-year acquisition objective, delivering a 25% increase in acquisition against an industry benchmark of 4%.

This was a campaign, and a set of results, that would have been difficult to pull off in another agency space. Our focus on speed and precision meant we could build a bespoke plan fast and immediately start iterating.